Mobile Apps - The Future of Marketing
Survival of the fittest applies to everything. Doesn’t matter if you are a small or a big business enterprise, you have to change according to the market and adapt to the slightest of the change in trend. And the latest change in the market trend is introduction of ‘Mobile Apps’.
Mobile apps can be referred to as the smaller version of your website with just the right amount of content. However, for more information a website link can always be mentioned in it.
In the recent times, apps have become a necessity for a business. You can considerably increase your sales with the help of an app. But, at the same time, you can lose some as well if you don’t have an it.
Enough with the hype. Now you may want to know why an app is so important for your business. Here’s why:
Smartphone era is here
According to a survey, an average person spends 3 hours daily on mobile apps. Although, website is still relevant these days, but only for now; because another survey found that the gap between the usage of websites and apps is more than 10%, apps being on the greater side; and this gap is increasing.
We know that from a humane perspective, it’s disappointing that people are rather almost dating their phones more than their partner. But then for us, that’s good news.
Website Trend is Fading Away
Everyone’s first priority is convenience. And as a matter of fact, people don’t see website as convenient. On the other hand, apps have everything convenient, from user interface to purchasing options. This is why an average person downloads 9 apps per month. And this gap is increasing by 5%, every year. Another recent survey showed that people spend 90% of their time on apps compared to mobile web.
Markedly, we are witnessing a shift of interest from websites to apps.
Increase your reach with ‘Direct marketing’
The best thing about your mobile app is that it is a great way for Direct marketing. Majority of top brands allow direct purchase through their apps. With apps like Flipkart, Myntra, Amazon and many more, a big chunk of the sales of these brands depend on the direct marketing. You can directly give away offers and discounts on your app purchases as the part of your promotional campaigning. According to Google, 30% users would use an app again if offered a discount and 26% users would come back to the app if offered an exclusive bonus or discount.
People coming back to seek your services means your business is on the road to success.
The Smarter Way
There was a time when some people backed off from even starting an enterprise because setting up the foundation of it seemed a herculean task in itself. Furthermore, the launch involved a big initial investment; until now.
With the introduction of apps people have found a smarter way to introduce their product/service. You don’t have to worry about hoarding and advertisement. It greatly saves you all those market campaigning costs. You just have to prepare an impacting app with great functionality , and particularly, a very well designed user interface.
Brand recognition is something that, even with right efforts, takes years to build up. With a well designed app, you can instantly catch eyes on the internet. This at least gives you an opportunity to exhibit your product. The success of it greatly depends on how good it actually is. Reportedly, 26% apps are discarded after first use, as they fail to woo the users. But that means 74% stay relevant to users. Evidently, “The first impression is the last impression” greatly applies here. So, try to make the most out of it.
Increase the Customer Engagement
Even if you are a small business, you know how hard it is to get noticed among all. And another springing up in every neighborhood, the competition is getting tougher. In this case, come up with an app when not many aren’t exploring this option. This can considerably help your small business to stand out. Having an app is a symbol of modernity and that you understand the latest needs of your customers. It helps your business, build an integrity that would otherwise take a longer period of time.
We are pretty sure that by now you understand the importance of having a mobile app for your business. And if you have made your mind to get one but don’t know where to begin with, visit SimSam (www.simsam.us), that has immense experience in providing excellent business solutions and can help you gain a significant market presence.